Yorkdale Mall’s 50th Anniversary Initiative

This January we were hired by Oxford Properties Group to assist with Yorkdale Mall’s 50th Anniversary which will take place this year.Early Yorkdale Postcard

When it opened on February 26th 1964, Yorkdale was the largest indoor mall in the world.  Situated close to the 401, the intent of the developers was to attract and accommodate the growing number of people who resided in the suburbs, along with urbanites eager to venture to this shopping mecca that  boasted air conditioning, two Interior Yorkdale - 1960smajor department stores and 6500 parking spaces.

The anniversary campaign will feature a number of prominent personalities, such as Coco Rosha, who is captured in the promotional materials and will take part in the main anniversary event scheduled for February 26th.

50th_Home-Page-Slider

Here is a link to the anniversary page that was set up recently by the Marketing Department. This site will provide information about all of the upcoming anniversary events as well as provide access to the virtual and social media products developed during the course of the year. Some of these products will highlight the rich heritage materials that we have been hired to process, describe and digitize. Regular updates will be posted on this site documenting the progress of this exciting initiative along with stories relating to specific archival treasures that were unearthed by the Heritage Professionals team.

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